Making Your Website Work for You

Connectica • May 13, 2016 • SEO

web optimization companies

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Web Optimization Companies Revolutionize SEO

Effective Search Engine Optimization (SEO) is a skill that takes a lot of research and a lot of time to get right, but when it’s done right it can mean the difference between the success or failure of a new business. It wasn’t a long time ago when web optimization companies were seen as ‘cheaters’: sneaky businesses which would accept money in exchange for bumping a website further up Google’s search rankings. This is no longer the case, partly due to Google’s ever-changing algorithms and search models, which has largely by-passed the potential for businesses to buy themselves closer to the first page of search results. Effective web optimization is considered nowadays to be a key element for businesses and their online ‘identities’ to reach the customers who are most likely to be interested. As more and more businesses have been engaging in SEO activities the page rankings competition has become fierce; but all is not lost, as successful SEO takes a little more time, thought and effort than it used to, and this is where a reputable web optimization company can greatly improve your business.

All about appearances?
Effective web optimization doesn’t only consist of creating websites suitable for search engines; it’s about making well-designed websites with interesting and rich content. The biggest misconception web optimization companies have when attempting effective SEO is mistaking pleasing aesthetics – high quality images, a stylish menu, eye-catching headlines – with actual website quality. Yes, it may be possible to attract visitors to your site with an appealing visual layout, but this alone will not encourage them to become customers, to return to your website, or even to recommend your business to their friends. This is the where the most important part of effective web-optimization comes in: generating high-quality and relevant content in an easy to navigate design. What this process generally entails is research into the most popular websites within your business’s marketing niche, and an investigation into why these websites are visited more frequently than other ones. Websites which are more popular are generally easy to navigate with very clear and concise page titles, and a logical separation of different content. This content is usually of a very high quality, as this is the only way your business can attract and retain new customers on a daily basis.

What not to do
There is one way to ensure your website remains online but invisible, and that is through ineffective web optimization. In the past businesses could purchase links on Google and related pages, which would often steal visitors away other websites or over-saturate a search engine’s homepage to the point of becoming unwanted spam. Google’s advertising models have changed to reflect this growing frustration with purchased links, but big businesses and websites will often take over the first page of the search results. Keyword stuffing is also frowned upon in the SEO industry; the overuse of keywords is generally related to bad quality content and lazy attempts to attract visitors. Finally, as mentioned earlier, the key to effective web optimization is a positive user experience. Too many ads, a confusing layout, or low-quality content will drive users away from your page for good.

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